(Sources: All on Linkedin)
Charlie Peachey, Senior Marketing Manager at Marmalade
"I've worked with Sam for a number of years and can honestly say he is one of the best designers I've ever worked with... he just 'get's it'... and delivers great ideas and work every time, with no fuss and helps provide convincing arguments for creative ideas. He is incredibly flexible and has always gone the extra mile when needed. I highly recommended Sam and I hope to work with him again in the future"
Tamir Strauss, EVP Product Ideaworks 3D / Ideawords Game Studio (IGS)
"Sam is a gifted, natural designer. He has an amazing eye for detail and hyper-sensitivity to all things UX related. Sam marries an artistic flair with an understanding of technology and how to merge the two to provide the ultimate interfaces and designs. I unequivocally recommend him to anyone looking to take their content to the next level."
Rob Reeve, Managing Director at
Bough SEO
"Sam represents the top-end of design work, and this is shown through his CV and his client list. Not only is Sam creative, he also possesses the quality to combine design and UX effortlessly. I would highly recommend Sam to anyone who wants to add that little extra to their website design, logo, and other creative work."


Sam Fuller Email Address - Get in touch!


April 2014 – Present: Full time, Tesco Digital Products

Lead UI/Visual Designer for Clubcard & Customer Engagement. Oversaw complete re-design and build of the Tesco Clubcard app (Android and iOS). Running a team of up to 20 overseas devs, and mentoring junior designers. Heavily involved with various other design projects across the business, including creating the global 'digital design language' for Tesco plc, internal comms branding and the UX best practice committee.

Feb 2013 – April 2014: Contract, Think IS

Lead Design, Art Director, UI/UX & Branding on various current projects, including CMS (from conceptual information architecture to finished design) for a their Financial Client Management System & various white label mobile apps for the financial sector.

May 2011 – February 2013: Contract,

Ideaworks3D / Ideaworks Game Studio / Marmalade SDK. I was initially employed on a 2 week contract to integrate a new brand identity to their web site, and ended up staying for almost 2 years. The contract included complete web site re-design, from wireframing to finished product. Work on leading game titles including Lead Design (UK team) for Activision's Call of Duty Elite App and Joint Lead for UI/HUD on Wipeout USA. I was also heavily involved with mentoring junior designers and worked closely with the SDK team on prototyping new features for the Marmalade SDK.

December 2007 – November 2011, Videojug.com

Head of Design, responsible for all aspects of company identity, from re-branding and re-designing the web site, through to creating their first iPhone, Android and iPad apps, mentoring juniors and fully embedded with the tech team, using SCRUM methodology.


Feb 1997 - 2007

My lucky break into web was a 2.5 year apprenticeship at the Institution of Mechanical Engineers, designing and building their first web site, under the expert tutelage of 'Dr Keyboard'. After the IMechE I spent some time freelancing (on dial up modems...) before joining Geoff Howe Marketing Communications, working on Flash animation and web design for some top brands including Budweiser, Hitachi, Hills & Diagio. From there, more freelance, including an extended period with Tribe Marketing, again creating Microsites and web based promotions for brands such as Starbucks, Colegate, Unilever and more.

Tools & Technologies

I was brought up by a Graphic Designer, so I have been on Mac since birth, swapped to PC for 12 years (so am no Mac snob), back to Mac now so fluent on both. My main strengths are Photoshop, Illustrator and Sketch, closely followed by Principle (for rapid prototyping) and InDesign. I have basic experience of Unity, and whilst I am not a natural coder, I keep fully up to date with my HTML, as any good web/mobile designer should, and am happy providing all typographical CSS with my delivered designs.


Simon Balle School, Hertford

GCSEs in Art, Design, English, English Litrature, Combined Science & Maths.

Manchester Metropolitan University

HND Communication Media, Graphic Design


Cycling, especially restoring and riding vintage bikes (60s - 90s). Travel, esp when it involves Cycling... and Cooking... and Eating. Doing up my lovely old house (slowly) Growing my own food. Learning Portuguese (very slowly), Letterpress Typography. Eating out, Cinema, Photography etc.

More info on my Linkedin Profile